Creative & Technical
Growth Marketer

SEO scale · email automation · conversion systems

Creative and analytical marketer scaling integrated campaigns and measurable growth across B2B, B2C, SaaS, and startup environments. Blends data-driven decision-making with hands-on execution to accelerate market penetration.

01

Key Metrics

150K monthly organic visitors — grew Sample Focus blog from 0 in 5 months
450K subscriber newsletter — 44.6% open rate, 3.6% CTR
+25% lead generation increase via multi-channel campaigns
+15% conversion lift in 4 months (SEO + content optimization)
02

Experience

Marketing Consultant

Independent — AI Studios, Get AI, Destify, Sample Focus, Cartwise, Bonsai, AeroHub, Svix, Sons Livres
Sept 2023 – Present
  • SEO: 150K organic visitors/month (Sample Focus)
  • Email: 450K subscribers, 44.6% open rate
  • CRO: +15% conversion lift via data-driven optimization
  • Demand Gen: Multi-channel campaigns driving lead pipeline

Marketing Director

Letsfly Tech / AeroHub
March – Sept 2023
  • Doubled brand visibility in 3 months
  • Advised C-Suite on ROI-optimized strategies

Marketing Manager

Zyte
July 2022 – Feb 2023
  • +20% lead quality on API launch
  • +15% conversion improvement in 4 months
  • +25% lead generation via multi-channel strategy

Content Marketing & Branding

BairesDev
March 2021 – July 2022
  • 50% engagement increase, 10-person team leadership
  • 2,500+ social followers, 67% engagement lift
  • IAOP 2022 industry awards

Co-Founder & Head of Marketing

Tarwi
Oct 2016 – Feb 2019
  • Startup strategy, 20-freelancer team management
03

Education

Columbia College Chicago

Bachelor of Arts — Media Management

Jan 2006 → Dec 2009

Scrum Product Owner

Professional Certificate — FIAP

Jan 2019
04

Core Skills

SEO & Content Conversion Optimization Marketing Automation CRM / MarTech Email Marketing Analytics & Data Team Leadership

Technical & Tools

MarTech / CRM Jira, HubSpot, Salesforce, Pipedrive
Technical SEO Search Console, SEMRush, Ahrefs, Moz
Analytics & BI Google Analytics, Looker Studio, Clarity, MixPanel
CMS & Platforms WordPress, Elementor, Oxygen, Ghost CMS
Email Marketing CustomerIO, Mailgun, Mailchimp
AI, Design & Tech Cursor, n8n, Claude Code, Figma, Adobe Suite, Canva

Languages

English (Native) Spanish (Native) Portuguese (Fluent)
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Contact